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Every parent wants their child to grow healthy and strong. From nutritious meals to regular check-ups, much effort is put into ensuring proper development. Yet one factor that often goes unnoticed is footwear. Shoes that are too tight, too loose, or poorly designed can significantly affect a child’s growth, posture, and overall comfort. At MyAu.in, we design shoes that are made for...

Navratri is one of India’s most vibrant festivals, filled with color, music, devotion, and dance. For nine nights, families come together to celebrate with traditional rituals, Garba performances, and Dandiya Raas. Children, with their boundless energy, are always the most excited participants. They look forward to dressing up in colorful outfits and dancing late into the night. But while parents spend time...

Navratri is one of the most celebrated festivals in India, filled with devotion, dance, music, and vibrant cultural traditions. While adults immerse themselves in Garba, Dandiya nights, and temple rituals, children are equally excited to dress up and join the festivities. Parents often spend time selecting colorful outfits for their kids but forget that footwear is just as important. The right pair...

Family vacations are some of the most memorable times in a child’s life. From beach holidays to hill station getaways, or even short weekend road trips, children are often the most excited travelers. However, while parents spend time planning outfits, activities, and itineraries, one detail that is frequently overlooked is footwear. The wrong pair of shoes can turn a happy trip into...

When parents shop for shoes, the focus is usually on size, color, and style. While these are important, one factor that is often overlooked is arch support. The arches of the feet play a vital role in balance, weight distribution, and overall movement. For children whose bones and muscles are still developing, wearing shoes with proper arch support can make a significant...

When it comes to children’s footwear, parents often focus on size, style, and durability. While these are certainly important factors, one of the most overlooked yet critical aspects is breathability. Breathable shoes are not just about comfort; they play a direct role in maintaining foot hygiene, preventing health problems, and supporting overall well-being. At MyAu.in, we design footwear that balances durability with...