Blog

Every parent knows that kids are full of energy. They run, jump, climb, and sometimes treat their shoes as if they were indestructible. While this adventurous spirit is part of healthy growth, it often means shoes wear out faster than expected. Parents end up buying replacements more frequently, which can be frustrating and expensive. At Myau.in we believe kids deserve footwear that matches...

Outdoor sports play a crucial role in a child’s overall growth and development. They help build not only physical strength but also essential skills like coordination, teamwork, focus, and resilience. Whether it’s a competitive football match in the park, cricket practice at school, cycling around the neighborhood, or simply an energetic game of tag with friends, these activities are opportunities for children...

Kids grow quickly—and their shoes can’t always keep up. Whether it’s a sudden growth spurt or worn-out soles from too much running around, knowing when to replace your child’s shoes is essential for their comfort, safety, and foot health. At MyAu.in, we design shoes for real kids doing real things—but even the best shoes have their limits. Here’s how to tell it’s...

Gone are the days when kids’ shoes were limited to basic black, brown, or navy. In 2025, children are expressing themselves boldly—and colorfully. At MyAu.in, we’ve been closely watching what colors kids gravitate toward this year, and the results are both fun and surprising! If you're shopping for your child and wondering what shade they'll love wearing again and again—this color guide...

Watching your toddler take their first steps is one of the most unforgettable parenting moments. But along with the excitement comes the responsibility of finding the perfect first pair of shoes—shoes that protect, support, and encourage those wobbly, confident little steps. At MyAu.in, we design footwear specifically with early walkers in mind, offering a balance of comfort, safety, and flexibility to help...

Raksha Bandhan is not just a celebration of sibling love—it’s also a day filled with traditions, sweets, selfies, and of course, dressing up in festive wear. While outfits get all the attention, footwear plays a big role in completing your child’s Rakhi look. At MyAu.in, we’re here to help you pick the perfect pair that’s not only festive but also comfortable for...