Blog

When it comes to children’s footwear, parents often focus on size, style, and durability. While these are certainly important factors, one of the most overlooked yet critical aspects is breathability. Breathable shoes are not just about comfort; they play a direct role in maintaining foot hygiene, preventing health problems, and supporting overall well-being. At MyAu.in, we design footwear that balances durability with...

Posture is one of the most important aspects of a child’s physical development. Good posture not only ensures a confident appearance but also supports healthy growth of bones, muscles, and joints. While many parents pay attention to chairs, desks, and school bags when thinking about posture, they often overlook the role of footwear. The truth is that shoes play a direct role...

Shoes are more than just accessories for children—they are daily essentials that support their growing feet, protect them from injuries, and complement their outfits for every occasion. However, kids are not always careful with their belongings. Shoes are often left in corners, dragged across playgrounds, soaked in puddles, or used far beyond their intended purpose. While this behavior is natural in children,...

Every parent knows that kids are full of energy. They run, jump, climb, and sometimes treat their shoes as if they were indestructible. While this adventurous spirit is part of healthy growth, it often means shoes wear out faster than expected. Parents end up buying replacements more frequently, which can be frustrating and expensive. At Myau.in we believe kids deserve footwear that matches...

Outdoor sports play a crucial role in a child’s overall growth and development. They help build not only physical strength but also essential skills like coordination, teamwork, focus, and resilience. Whether it’s a competitive football match in the park, cricket practice at school, cycling around the neighborhood, or simply an energetic game of tag with friends, these activities are opportunities for children...

Kids grow quickly—and their shoes can’t always keep up. Whether it’s a sudden growth spurt or worn-out soles from too much running around, knowing when to replace your child’s shoes is essential for their comfort, safety, and foot health. At MyAu.in, we design shoes for real kids doing real things—but even the best shoes have their limits. Here’s how to tell it’s...