Blog

Family vacations are some of the most memorable times in a child’s life. From beach holidays to hill station getaways, or even short weekend road trips, children are often the most excited travelers. However, while parents spend time planning outfits, activities, and itineraries, one detail that is frequently overlooked is footwear. The wrong pair of shoes can turn a happy trip into...

When parents shop for shoes, the focus is usually on size, color, and style. While these are important, one factor that is often overlooked is arch support. The arches of the feet play a vital role in balance, weight distribution, and overall movement. For children whose bones and muscles are still developing, wearing shoes with proper arch support can make a significant...

When it comes to children’s footwear, parents often focus on size, style, and durability. While these are certainly important factors, one of the most overlooked yet critical aspects is breathability. Breathable shoes are not just about comfort; they play a direct role in maintaining foot hygiene, preventing health problems, and supporting overall well-being. At MyAu.in, we design footwear that balances durability with...

Posture is one of the most important aspects of a child’s physical development. Good posture not only ensures a confident appearance but also supports healthy growth of bones, muscles, and joints. While many parents pay attention to chairs, desks, and school bags when thinking about posture, they often overlook the role of footwear. The truth is that shoes play a direct role...

Shoes are more than just accessories for children—they are daily essentials that support their growing feet, protect them from injuries, and complement their outfits for every occasion. However, kids are not always careful with their belongings. Shoes are often left in corners, dragged across playgrounds, soaked in puddles, or used far beyond their intended purpose. While this behavior is natural in children,...

Every parent knows that kids are full of energy. They run, jump, climb, and sometimes treat their shoes as if they were indestructible. While this adventurous spirit is part of healthy growth, it often means shoes wear out faster than expected. Parents end up buying replacements more frequently, which can be frustrating and expensive. At Myau.in we believe kids deserve footwear that matches...