Blog

Confidence begins early in life. For children, it often grows from small, everyday experiences — learning to walk, running without falling, playing with friends, or simply feeling good in what they wear. While we rarely think of footwear as a source of confidence, the truth is that the right pair of shoes can make a significant difference in how a child feels,...

Winter is a wonderful season for cozy mornings, festive gatherings, and outdoor play. But it also brings challenges for children’s foot health. As temperatures drop, children’s feet become more vulnerable to dryness, cold, and discomfort — especially if they wear the wrong shoes or don’t have proper care routines. Healthy feet are essential for comfort, balance, and growth, and the right footwear...

Winter brings a refreshing chill, cozy mornings, and warm family moments—but it also brings the challenge of keeping children comfortable and protected from the cold. Just as parents pull out woolens and jackets, footwear becomes an equally important part of winter preparation. Children’s feet are sensitive to low temperatures, and the wrong shoes can lead to discomfort, cold, or even minor health...

Choosing the right footwear for children might seem simple, but it’s one of the most important decisions parents make for their child’s comfort and development. Kids’ feet grow rapidly, and improper shoes can lead to discomfort, poor posture, and even long-term foot problems. Many parents unknowingly repeat common mistakes when buying shoes, thinking style or brand alone ensures quality. At MyAu.in, we...

Children’s feet grow faster than most parents realize, and their footwear needs change with every growth stage. From toddlers taking their first steps to school-aged kids running around the playground, choosing the right shoes for each age is crucial for comfort, balance, and healthy development. At MyAu.in, we specialize in children’s footwear designed to support every stage of growth. In this guide,...

Posture is the way a child holds their body when standing, walking, or sitting. It is more than just appearance—it affects balance, confidence, and long-term musculoskeletal health. While posture is influenced by genetics, exercise, and lifestyle habits, one critical factor that often gets overlooked is footwear. Shoes are the foundation of a child’s posture. When designed properly, they encourage healthy alignment of...